Plaster College of Business and Entrepreneurship
Advertising Emphasis
Bachelor’s Degree offered in On-campus and Blended formats.
*On-campus format may require some online classes for degree completion.
- Program Requirements
The 51福利社 Marketing program with an Advertising emphasis is designed for students who want to create campaigns, tell compelling brand stories, and connect with audiences in meaningful ways. This emphasis focuses on both the creative and strategic sides of advertising, helping students turn ideas into results.
Students learn how to combine research, audience insights, and creative execution to develop advertising campaigns across digital and traditional platforms. Through hands-on experience and real-world application, graduates are prepared for careers in advertising, branding, and creative marketing roles.听
Why Choose an Advertising Emphasis?
The Advertising emphasis is ideal for students who want to work at the intersection of creativity and strategy.
- Focus on campaign development and creative strategy听听
- Build skills in copywriting, media planning, and audience targeting听听
- Gain experience across digital and traditional advertising channels听听
- Develop a professional portfolio through real-world work听听
This emphasis prepares students to think creatively while making data-informed decisions that drive results.
What You鈥檒l Learn
Students in the Advertising emphasis build a strong marketing foundation while developing specialized skills in advertising and promotion.
Coursework includes:
- Marketing research and audience insights听听
- Advertising and promotional strategy听听
- Digital marketing and campaign execution听听
- Media planning and buying听听
- Copywriting and creative concept development听听
- Consumer behavior and audience analysis听听
Students may also explore areas such as social media marketing, video production, and design tools to enhance their creative skill set.
Experiential Learning, Real-World Impact听
As one of the signature programs in the Robert W. Plaster College of Business and Entrepreneurship, the Advertising emphasis gives students the opportunity to work with real clients on real business challenges.听
Students develop full advertising campaigns from start to finish, gaining experience in:
- Conducting research and identifying key insights听听
- Developing a strategic direction and defining a 鈥淏ig Idea鈥澨�
- Designing advertisements and writing copy听听
- Planning and buying media听听
- Calculating impressions and defining key performance indicators听听
- Managing and working within a budget听听
Students have partnered with organizations such as Bench Racers, Guns 鈥橬 Hoses, Saint Louis Crisis Nursery, and United Services for Children, gaining hands-on experience that reflects real agency work.听
In addition to client projects, students engage with industry case studies that demonstrate how marketing concepts are applied in practice. These experiences strengthen critical thinking, collaboration, and problem-solving skills.
Industry professionals also bring real-world scenarios into the classroom, helping students understand how marketing decisions impact product strategy, pricing, distribution, promotion, and overall brand success.
Careers in Advertising
What can you do with an Advertising Emphasis?听
Graduates of 51福利社鈥檚 Marketing program with an Advertising emphasis are prepared for creative and strategic roles across industries.
Common career paths include:
- Advertising or marketing specialist听听
- Copywriter or content creator听听
- Media planner or buyer听听
- Brand strategist听听
- Social media or digital marketing specialist听听
With a strong foundation in both creative development and campaign strategy, graduates are prepared to work in agencies, corporate marketing teams, and creative industries.
How This Emphasis Fits Within the Marketing Degree
The Advertising emphasis is part of Lindenwood鈥檚 broader Marketing (BA, BS) program. Students complete core business and marketing coursework while specializing in advertising-focused topics.
Students can choose between a Bachelor of Arts for a more flexible, interdisciplinary approach or a Bachelor of Science for a more concentrated business and marketing focus.听
Build Your Future with Lindenwood听
51福利社鈥檚 Advertising emphasis prepares students to think creatively, act strategically, and build campaigns that connect with audiences. With a strong emphasis on real-world experience and portfolio development, graduates are ready to enter the fast-paced world of advertising.听
Frequently Asked Questions
An advertising emphasis focuses on creating and managing marketing campaigns, including strategy, messaging, media planning, and creative execution.
Yes. Students work on real campaigns for real organizations, gaining hands-on experience that reflects agency-style work.听
It鈥檚 both. Students develop creative skills like copywriting and design while also learning how to build campaigns based on research and strategy.听
Yes. Through client projects, case studies, and internships, students graduate with work they can showcase to employers.
Graduates pursue roles in advertising, branding, digital marketing, media planning, and content creation.