College of Arts and Humanities
Social Media Marketing, MS
Master’s Degree offered in Blended format.
Looking for an Online version?
Check out our Online Master’s Degree in Social Media Marketing.
The聽master of science in social media marketing聽provides students with the skills needed to create, analyze, and optimize social media content and campaigns. With a firm foundation in information gathering techniques and data analysis, students will learn to define and analyze audiences for and with social media and to measure the effectiveness of social media strategies. A graduate student in the聽College of Arts and Humanities聽may take only one tutorial or independent study course and may enroll in a maximum of nine graduate credit hours per semester. A student may not receive graduate credit for any course designated as a dually enrolled course if that student received credit for the undergraduate version of that course.
Shenika Harris, Ph.D.
Associate Dean, College of Arts and Humanities